Although not every project requires a custom score, music exclusively written to fit your presentation will always make your message more effective and enjoyable.

While library music is effective, there is an added element of power that a custom music score can bring to your video project. Whether your project is a 30 second toothpaste ad, a corporate video, or a full-length feature film, music will always play two extremely important:

1. A focus guide for the viewer: Music directs the viewer towards important aspects of the message, builds the viewers anticipation of the climactic moment, and helps to mentally organize different parts of a message. These are extremely powerful tools in communicating the intended message, and making the viewer remember it. Pre-written library is a one-size-fits-all approach and pales in comparison to custom music, specifically crafted for your message.

2. An emotional connection: People want to feel an emotional connection - music just helps them to get there. Certainly, this is most noticeable in film and television, where the music brings out the tension, the heroism, the sadness, and the humor, but even if your project is a corporate video or advertisement, don’t kid yourself - we are all in the business of communicating emotionally. Whatever your message, it is full of emotions, both large and small. Not only will your message be more meaningful and enjoyable, but you will be connecting with the viewer on an entirely new level.

Many factors go into the rate of custom music: the amount of music, the scope and intended market of the project, live musicians or a studio production, but whatever your budget, we strive to provide the best possible production possible. Though custom music is, by nature, a greater investment, its value is well worth the fee. Projects for film/video/web that use a customized score will sparkle and stand out, and your message will be extremely more effective.