Video Editing

Video editing is the key to making sure that the project you’ve worked so hard to produce during the pre-production and production phases is a success. The editing process involves compiling the footage in an arrangement that tells the story, as well adding the appropriate details, like transitions, titles and graphics as needed.

A good editor is both creative and technical. The talent and technical abilities behind the keyboard can make or break the final results of any video marketing project.

The creative part of video editing involves making the decisions about what elements to keep, delete, create or arrange in a visually pleasing manner. Technicality comes with the ability to use the software necessary to copy the various elements into a single video and compiling for final viewing and distribution.

We use a system of digital, non-linear editing, and our tools of choice range from special effects software packages such as Adobe's After Effects, to Apple's Final Cut Pro. Almost entirely digital, no mechanical functions exist, except for the input of the video sources and its final output to various formats for DVD, CD, streaming media or download. Editing in this environment is essentially a more complicated type of visual cut-and-paste methods.

Working in a digital environment allows the editor more creative freedom at each step in the process, such as being able to preview and correct each edit decision immediately. The real key to a successfully edited video is division of labor and lots of computer horsepower. No one person can effectively edit an entire project. It takes a team of specialist to produce a better video than your competition, including: a rough editor, special effects editor, and one who composites the entire project into a cohesive video sequence. Have you ever seen only one editor name listed in a movie's credits?

It is our top priority at Episode XI Studios is to stay ahead of the technology, so that we have the latest tools at our fingertips. We want every project to exceed expectations, so we work hard to stay ahead of the game with editing styles, tools, and methods.