Video Production-Editing

Video editing is the key to making sure that the project you’ve worked so hard to produce during the pre-production and production phases is a success. The editing process involves compiling the footage in an arrangement that tells the story, as well adding the appropriate details, like transitions, titles and graphics as needed. A good editor is both creative and technical. The talent and abilities behind the keyboard can make or break the final results of any video marketing project.

The creative part of video editing involves making the decisions about what elements to keep, delete, create or arrange in a visually pleasing manner. Technicality comes with the ability to use the software necessary to copy the various elements into a single video and compiling for final viewing and distribution.

We use a system of non-linear editing, and our tool of choice is Final Cut Pro. This method of video editing utilizes the computer environment to aid in the editing process, as opposed to the old method of actually cutting and pasting film sections. This process is almost entirely digital and employs no mechanical functions except for the input of the video sources and its final output to various formats for DVD, CD, streaming media or download. Editing in this environment is essentially a more complicated type of visual cut-and-paste methods.

Working in a digital environment allows the editor more creative freedom at each step in the process, such as being able to preview and correct each edit decision immediately. The real key to being a successful video editor is creativity, patience, very powerful equipment and software, resourcefulness, and a good imagination.

It is our top priority at Episode XI Studios is to stay ahead of the technology, so that we have the latest tools at our fingertips. We want every project to exceed expectations, so we work hard to stay ahead of the game with editing styles, tools, and methods.


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