Video Production-Scriptwriting
The goal of today’s video marketing is to be a high-presence attention grabber. At Episode XI Studios, we make it easy to turn out spectacular videos that feature new product introductions, internal communications, marketing messages, and corporate image presentations. Word to the Wise: no matter how great the videography, you still need a great script!
Scriptwriting may seem like a daunting task, but have no fear; we’re here to help! It’s important to determine the end result objective of the video before production begins. Do you want to entertain, motivate, educate or simply cause the viewer to experience certain emotions? The best videos involve entertainment and another factor. You can entertain and educate, or entertain and motivate, but the entertainment factor is key to keep the viewer from straying.
A large part of the planning process involves selecting a format (or combination of formats) to use for your project. Below is a list of several formats that are commonly used in television and video formats to give you an idea of the styles that might best benefit your goal.
· Interview - Interviews can be formal or informal. A formal interview might take place on a set with the host seated behind a desk. An informal interview could be similar to a reporter interviewing the person in the scenario in which the video references. The interviewer may be seen or unseen.
· Documentary - A formal documentary uses a voiceover to describe the events featured in the video. Another less formal option to having a formal narration would involve asking questions of the actual participants that will lead to a story from which you may cut your entire documentary, in the real words of the participants.
· Video Magazine - Usually two hosts are seated together and banter between themselves between video clips, the tone is light and entertainment value is greater than usual.
· Story Telling - A story-telling piece requires a complete script and actors to perform scripted lines. This is the most complicated format, including hiring actors as real people conveying real emotions and recreating events.
· Talking Head - This is the simplest format. Talking heads can be shot with single or multiple cameras and typically only involve one person reading a script directly to the camera.
· Product Demonstrations - A comparison between the old and new products can be a great element. Product demonstrations feature an expert or actor performing the demo. They can be serious, or light and funny, as long as the integrity of the product demonstration has a clear message.
· Testimonials - Testimonials can be powerful. Informally shot on location, or formally on a set… a testimonial from an expert or an experienced customer or employee is key. Keep in mind that having an expert might provide material that substantiates confidence in your product or company. Sometimes a little science can go along way.
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